About us
Muruuu was founded out of love for children, because the world’s children deserve only the best. In Muruuu, we have a desire to make things better. The desire to care about things a little more than we have got used to.
When our founder, Saana, had her first child, she noticed that markets lacked high quality products that have sustainable ancle. Products that were available were mostly fast fashion and/or had materials that are not necessary for babies. After realizing that, Saana decided to make things better. Slowly but surely business started to develope and here we are, representing you our first collection.
In Muruuu we stand for transparency, circularity, safety and love. What matters the most is doing things right from the beginning and doing things from love. Why should we compromise in things that are the most important for us when we have option to choose better? And one thing is for sure, we will always keep on making the decisions from our herats, through love. Why? Because your baby deserves it.
Our core Values
Safety
We bring pure and safe products to the baby market, helping to provide the best start to our little ones’ lives. We select our fabrics carefully to ensure they are free from toxins and useless chemicals. Our products are always carefully designed and tested to ensure the safety of each item.
Circularity
While designing our products, we carefully think about every step of the product, from how they come to life from fibres to beautiful & functional finished items. With everything we create, we will choose the most sustainable options available, that meet our safety criteria. We also consider how the products will last over time, and what happens when they are no longer usable.
Love
Love and kindness are the heart and soul of our brand. We are inspired by the love between a parent and a baby, and we want to enhance the special moments they have, while also caring for nature.
For us, this soft, but all the more important approach in business is something different we want to value.
Transparency
We want to be transparent towards our customers about how our products are designed and manufactured, and we share our thought process and learnings behind it all. Within the company we are honest and open, and everyone has access to all information.
Material Origins:
Linen: From Lithuania. European Flax® standard is the guarantee of traceability for premium linen fiber grown in Europe. 85% fibers from Belgium and France. Spunning and wowing in Belarus. Fabric is manufactured in Lithuania.
Cotton: GOTS certified cotton, grown in Turkey, spun in Germany and manufactured in Finland.
Zippers and snaps:
Manufactured under Okotex standards. We choose plastic free options.
Threads:
Natural fibers, only quilting thread is mede of polyester.